We Foursquare….do you?

December 2, 2010 at 3:35 pm Leave a comment

While we were trolling for new badges to collect on foursquare, we ran into this interesting article.   We then stole it and posted it here, but of course give all the proper rights so don’t get your panties in a knot!

Variety is reporting that foursquare and Endemol have entered into an exclusive agreement to develop a television show based on foursquare. The format has yet to be decided, but it could take on some of the competitive aspects of the “Amazing Race” where contestants travel to different locations and complete challenges.

“We hope that working on this project with Endemol will expose even more people around the world to the benefits of Foursquare,” Foursquare CEO and co-founder Dennis Crowley told Variety. “Endemol has a reputation for leading innovation in the television industry, and we look forward to integrating Foursquare into some of their new and already existing programming.”

Endemol is a huge programming provider that has developed shows like Big Brother, Wipeout and Extreme Makeover: Home Edition.

It will be interesting to see how this plays out. The Amazing Race Asia has integrated a foursquare element into its show in partnership with Hilton, but it appears the Endemol show would be entwined much more tightly with foursquare. If it gets off the ground, it could be great exposure for foursquare.

What do you guys think?  Would you watch?

Source:  aboutfoursquare.com


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